Harvard to Feature WWE Case Study in Fall 2019 Course
WWE is heading to the Ivy League this fall as part of a course at Harvard Business School.
Per WWE.com, Harvard’s “The Business of Entertainment, Media and Sports” will be taught by Anita Elberse and will feature a case study on WWE as well as Walt Disney Studios, NBCUniversal and Nike. There will also be a focus on notable personalities including former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
Thrilled that @HarvardHBS will offer a case study on @WWE this fall! The case study will be part of @anitaelberse “The Business of Sports & Entertainment” course. Other case studies include @DisneyStudios @Beyonce @ABTBallet @TheRock & more. Good luck & most importantly have fun! pic.twitter.com/awnq4p23es
— WWE Public Relations (@WWEPR) June 18, 2019
WWE added, “The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.”
In other words: While this course sounds like all fun and games on the surface, it will certainly be challenging and provide for some interesting lessons for students. However, fingers crossed on any surprise potential appearances from major WWE figures. I mean, can you imagine sitting in class and then you hear this music out of nowhere?
Erica Banas is rock/classic rock news blogger that loves the smell of old vinyl in the morning.
