Metallica Has a New Whiskey Label Coming Out with the Perfect Name
Metallica and their Blackened American Whiskey brand will soon be adding a new label to their offerings, and if you’re a fan of puns, you’ll love its name. So, what’s the name…

Metallica and their Blackened American Whiskey brand will soon be adding a new label to their offerings, and if you're a fan of puns, you'll love its name.
So, what's the name of the latest edition to Blackened American Whiskey? Rye The Lightning! (GET IT?!)
Both Metallica and Blackened American Whiskey shared the teaser video below for the new rye variety. Very little is known about Rye the Lightning except that it'll launch at some point this spring. However, fans are encouraged to stay up-to-date on launch details be signing up for Blackened's email newsletter at BlackenedWhiskey.com/newsletter.
Metallica & The 9 Other Best-Selling Albums During the SoundScan Era
Metallica released their self-titled fifth studio album on August 12, 1991. Affectionately known as "The Black Album," the LP became a game-changer for the band. It also had a massive impact on the music industry at large thanks to the game-changing technology then known as SoundScan, which premiered on March 1, 1991.
Per a feature piece from Billboard, "SoundScan, which is now known as MRC Data, measured album sales as they happened — stores scanned bar codes at the checkout register — and over the next few months [after its launch] it upended the conventional music business wisdom about what sold, as well as when and how. It revealed the popularity of several genres — alternative rock, country, hip-hop, harder metal — that had been seen as commercially marginal compared to bread-and-butter pop-rock bands."
Basically, SoundScan provided real-time data of what was actually selling at record stores and other retailers, and it has provided proof of Metallica's popularity.
How popular are the metal icons? "The Black Album" is the biggest selling record in the United States since the launch of SoundScan.
Metallica, however, has some very unique company on the list of the biggest selling albums of the SoundScan era. Scroll through the gallery below to see which titles join them in the top ten.
10. Creed - 'Human Clay'

11,690,000 copies sold.
9. Santana - 'Supernatural'

11,850,000 copies sold.
8. Adele - '21'

12,100,000 copies sold.
7. Whitney Houston - 'The Bodyguard' Soundtrack

12,140,000 copies sold.
6. Backstreet Boys - 'Millennium'

12,300,000 copies sold.
5. Bob Marley and the Wailers - 'Legend'

12,300,000 copies sold.
4. The Beatles - '1'

13,000,000 copies sold.
3. Alanis Morissette 'Jagged Little Pill'

15,200,000 copies sold.
2. Shania Twain - 'Come on Over'

15,730,000 copies sold.
1. Metallica - 'Metallica'

17,300,000 copies sold.